Survey Kit

The survey kit is a service (for a minimal fee) by the Institute for Tourism and Recreation Research (ITRR) that helps Montana communities gather information about their visitors and/or attendees of a specific Montana event. The service includes the design of a survey instrument, analysis of the resulting data, and a report. An important piece the community must provide is to hire people or find volunteers to conduct the survey intercepts. The survey template consists of five main sections and cannot be changed except for community- or event-specific wording. The goal of the first section is to determine where the visitors reside and the purpose and duration of their visit. The second section focuses on the money visitors spend in the community. This section is only asked of those who are not from the county in which the survey is being conducted. The third section consists of demographic questions while the fourth section focuses on planning, sources of information, and satisfaction with aspects of the event. The final section is “open-ended” and allows respondents to write in comments and suggestions. 

Current Pricing:

E-mail surveys - $500 (this option is only for events which have email addresses for participants)

Mixed method (e-mail and paper surveys) - $600

Paper surveys - $700-800

Timeframe & Contact Information

If you are interested in the ITRR Survey Kit services, you must contact ITRR a minimum of 6 weeks in advance. Without a 6-week notice, there is no guarantee that ITRR can fit you into the schedule!

For additional information and inquiries, please contact Megan Schultz with ITRR at 406-243-6454 or megan.schultz@umontana.edu